Enrico Benetti B.V. Acquires SECC Shopping Trolley Brand, Focusing on Continuity and Innovation

The acquisition secures the future of the established SECC brand, preserving its distinctive identity and trusted quality while creating opportunities for further development.

Enrico Benetti B.V. acquired the SECC brand in 2025. As a result of the acquisition, Enrico Benetti B.V. now holds full ownership of the brand rights. The established brand, known for its functional, high-quality shopping trolleys, will continue to operate under its own name within the industry.

The acquisition marks an important step in ensuring SECC's continuity and future development. The brand will retain its distinctive identity and established quality standards. To maintain these standards, SECC will continue to work exclusively with specialist manufacturers that meet strict requirements for materials, functionality and craftsmanship.

Trusted Quality, New Opportunities

With Enrico Benetti B.V. as its new owner, SECC is well positioned for further growth and innovation. Under the leadership of Enrico Benetti B.V.'s management and creative team, new product developments and innovative solutions are being explored to meet the evolving needs of consumers.

At the heart of these developments remains SECC's core strength: practical, user-friendly products that make everyday life easier.

A Brand Built for the Future

The acquisition reflects Enrico Benetti B.V.'s confidence in SECC's future. By combining the brand's established values with fresh creative perspectives, product expertise and new development opportunities, a strong foundation is being laid for the years ahead.

SECC remains SECC: an independently positioned brand with a distinctive identity, trusted quality and a renewed vision for the future.